Alex Barton's Lifestream

Although I am unable to talk about it on this blog, we are what is known as a born global company.

Rasmussen, in agreement with many, states:

"An increasing number of firms which certainly do not follow the traditional stages pattern in their internationalization process have been identified. In contrast, they aim at international markets or maybe even the global market right from birth. Such companies have been termed Born Globals."

For example, normally a company would define their market as Aberdeen, North of Scotland, Scotland whereas we segment our markets as Britain, France, Spain etc etc. In fact we are starting to view markets as continents which is super scary.

We are in the process of opening operations in Spain, Netherlands and France.

Interesting times.......